New Harvest’s Conference on Cellular Meat: Saturday Afternoon (4)

MeatIn July, I (Martin) attended New Harvest’s 2018 conference on cellular meat at MIT’s Media Lab. I wrote an extensive report on this valuable, informative, and very well-organized colloquium—partly as a means of grappling with the science, but also as a way to think about what role cellular meat might play in imagining a vegan America. Over the next four blogs—divided into Friday morning, Friday  afternoon, Saturday morning, and Saturday afternoon—I report on what was said, and reactions to it, as well as my own observations. Note: New Harvest will no doubt be putting all the talks on YouTube, and so you can check out what was said (and whether I accurately reported it) at a later date.

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The final panel in the afternoon, which was also moderated by Isha Datar, concerned itself with the issue that was shadowing the entire conference: that of regulation.

The opening talk was given by Deepti Kulkani, formerly a lawyer at the FDA and now, like Kathi Cover, at Sidley Austin. Kulkani’s aim was to address the key regulatory questions facing cell ag and what could be answered now and how. She explained how both the FDA and USDA worked. The FDA, she said, was tasked with regulating food and ingredients and determining the safety of ingredients, including those in meat, poultry, and biotechnology. The USDA, on the other hand, was responsible for meat and poultry and their products. It regulated establishments that slaughtered or processed meat and poultry and determined the accuracy of labeling and the suitability of ingredients. In regards to new ingredients in meat and poultry, the FDA, said Kulkani, had authority over “food additives” and whether they were GRAS. (Indeed, two days after the conference ended, the FDA generally recognized as safe the “heme” GMO additive that Impossible Foods had added to its burger to give it its “bloody” taste and texture.)

Kulkani then described what might be regulated and how. She mentioned that the government would be concerned with the safety of substances used in manufacturing cellular meat before it came to market: such as animal cells, the growth medium, and the scaffold. Obviously, the agency would be interested in ensuring that the finished product was safe; and it would want a clear sense of the identity and history of safe use and common knowledge of safety, as well as the margin of exposure.

Kulkani then stated that regarding the manufacturing process, the government would want to know whether the process had changed the ingredient, whether there were controls set up to control for or prevent unique hazards, levels of purity, or toxicity—a process known as HACCP (Hazard Analysis and Critical Control Points). The government would also be concerned about the labeling of the product or elements of that product, and they’d wish to inspect the facility.

Kulkani noted that it was not yet self-evident that the FDA would be the ultimate agency making judgments on cell-ag’s processes and products. That the FDA had opened such hearings suggested that it certainly believed it had a role to play, but the USDA, she added, was beginning to throw its weight about by claiming that the FDA was overreaching its jurisdiction. This, she added, might simply be intra-agency chest-beating. As far as she was aware, the agencies had begun communicating with one another, which might indicate that the agencies might collaborate or divide the process under their various jurisdictions. Kulkani added that it was indicative that the FDA acknowledged in its preamble to the meeting of July 12 that although its primary concern was the safety of cell ag, how it might be labeled was also an area of interest.

As for what might happen next, Kulkani advised people to continue to make comments; that there would be a meeting before the FDA Science Board; and ultimately there would be a USDA/FSIS (Food Safety and Inspection Service) decision on the U.S. Cattlemen’s Association petition (or on naming of the product more generally). However this process continued, Kulkani concluded, it was likely that political interest would continue as would potentially federal legislation on cell ag.

Next up was Larisa Rudenko, who, like Kulkani, had formerly worked at the FDA. Rudenko’s role in the conversation was to layout the conceptual landscape from regulation to product delivery. Echoing the writer John Gardner, Rudenko noted that when it came to biotechnology, the story of innovation was either perceived as “a journey” or “a stranger comes to town”: in the former, the innovator is subject to whims of a peripatetic trek until he or she arrives at the destination; in the latter, the innovator is either perceived to be a threat to the status quo and ultimately ejected, or after initial resistance, through persistence or because she or he brings something new and valuable to the status quo, the innovator changes the nature of that place for the better, or is him- or herself incorporated into the status quo.

Last but not least was Ronald Stotish, CEO at Aquabounty, and who had been a member of the team that had “produced” the AquAdvantage Salmon, the first FDA-approved genetically modified food animal. Stotish described the long and tortuous process from the creation of the fish in 1989 to the FDA approval in 2015, the first commercial sale of the fish in Canada in 2017, and the company’s current inability to bring the fish to market in the United States.

Whether it was wise (commercially or otherwise) to produce a GMO salmon was not the reason that Stotish was addressing the conference. His purpose was to provide a case study on the problems of bringing an innovative, scientifically engineered animal-based foodstuff to regulators and thence to market. Stotish could barely contain his contempt for, animus toward, and mystification about the environmental NGOs (such as Food & Water Watch) whom, he felt, had mischaracterized the data around the salmon, had disregarded the science, had engaged in scaremongering; and had failed to engage in good faith with industry—all (so he said) in order to generate donations to their organizations.

The lessons Stotish wished to communicate from his attenuated experience to attendees who might find themselves on a similar trajectory was to be an optimist, engage early and often with those who might oppose you, and to communicate what you’re doing and why. It was vital, he said, to conduct the best science you could but not to assume it would insulate you from attack. He urged the conference to resist assuming the regulatory process was free of politics (it most emphatically wasn’t), but instead to interact politically and to develop coalitions with like-minded organizations. He added that innovators should be prepared for delays, media attacks, and setbacks, but to believe in the product and to persevere.

In the conversation following the presentations, Isha Datar asked the panel what they felt would be the worst-case scenario for cellular meat. For Rudenko, the biggest danger was that a manufacturer moved too fast, broke things, and brought a product to market without any regulatory oversight and with a safety problem. She recommended that the audience read two books: Innovation and Its Enemies by Calestous Juma and Sheila Jassanoff’s The Ethics of Invention. These two books, she said, bracketed the two viewpoints on emerging technologies that she’d mentioned in her talk. Larisa admitted that the regulatory process could also prove fraught because it was difficult to provide expertise in something that hadn’t been around before.

Datar asked the panel how concerned the USDA and traditional animal agriculture industry should be about the role of the FDA. Kulkani replied that there was a long history of the FDA and USDA working together on issues, but that there was clearly a basis of concern in the USDA’s robust criticism of FDA “overreach,” especially on a political level.

Fielding a question from the audience, Datar then asked whether the cell-ag industry should hire lawyers and lobbyists. After the titters had died down, Rudenko recommended inviting regulators to industry meetings. “Regulators are people,” she announced: they would welcome learning more about the subject they were going to regulate. With respect to politics, Rudenko continued, fearlessly mixing her metaphors, it was important to take the temperature of the landscape. Kulkani urged the industry to use the processes the agencies were making available to make the best possible case to them.

The final talk was by Nadia Berenstein, a food historian and cultural critic, who through the lens of the history of (oleo)margarine, showed how perceptions around the product (and its comparison with the more “natural” butter) altered from its inception in the late nineteenth century as an untested product, technological breakthrough, and threat to the honest dairymaid churning her butter. Berenstein reminded the audience (as if it needed reminding) that it was necessary to supply people with the cultural and social context within which to eat the food.

The conference ended with one-minute pitches from various organizations that were present, including: New Age Meats; 3-D Heals (bioprinting and lab-grown solutions); the Good Food Institute’s Good Food Conference; Higher Steaks; a cultured meat podcast; (a website on clean meat); New Culture (a company promoting clean dairy cultures in New Zealand; George Zeng (a producer of mushrooms, known as Loop foods); the New Omnivore (which would begin a discussion group in the Fall).

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What to make of a conference that had so many themes running through it—some of them contradictory? Many of the presenters (and not a few of the audience) were clearly driven by evidence-based convictions that traditional animal agriculture presented profound, even existential crises for food security, human wellness, environmental protection, climate-change mitigation, and animal welfare. Yet these same individuals were being urged by former regulators, fellow entrepreneurs, and their colleagues in cell ag to “play nice” with that same industry, the representatives of whom (as far as this correspondent can recall) refused to admit that their business needed to change at all, except in as much as cell ag might “improve” its products and thus, one assumes, allow for even more production of more efficient animals, more value-added processed meats, and better profit margins for beleaguered farmers.

The youthful scientists were likewise urged to make sure the safety of their products was backed up with solid data, to be transparent, to resist the siren song of systemic “disruption” in favor of incremental change, and not to be the company that ruined it for everyone else by bringing a product to market too soon. Yet nobody, as far as I can remember, asked why it was that current agribusiness was not held to account for its colossal waste of natural resources (not to say of the product itself), its poor safety levels regarding disease and meat recalls, its lack of transparency, and its manifest cruelty toward animals.

Beyond this, the presenters urged the scientists, entrepreneurs, and audience to attend closely to the construction of the narrative they wished to tell consumers and regulators about their industry and its products but to be leery of telling a story that contrasted too sharply with the prevailing story of America feeding the world—a narrative that remained unquestioned as the unimpeachable base narrative of American and global prosperity.

Ironically, the skewing of perspectives at this conference may have been a consequence (however unintentional) of not featuring plant-based companies and their ongoing inroads into the meat and dairy markets. Presenting cellular meat within the context of alternatives to conventional animal-based agriculture may have provided a focus for attendees. As it was, we were reminded that everyone in the space was in the business, in some way, of either growing animal flesh or supplementing it in some way. This may have made sense strategically—smoothing the pathway to regulation by not unnecessarily antagonizing the meat industry, its lobbyists, and vested interests in government. However, it may also have provided an opening for that same industry to coopt those seeking an early return on their investment to literally incorporate their technology within the bodies of animals destined for slaughter.

In fact, at the end of this conference, it wasn’t at all clear to me that the end of this process was a dramatic reduction in the number of farmed animals destined for slaughter, or, for that matter, a redefinition of the meaning of “meat.” Was this a diversion, a game-changer, or merely another option? Could this meeting be, in effect, a parallel to a motor carriage convention in 1895, where multiple start-ups and technologists were attempting to master a technology with huge potential and bring their various inventions to the market, all the time awaiting the scaling-up, economies of scale, and market penetration that Henry Ford would achieve with the Model T? And where should we place the emphasis: on the product itself or on the process? On the regulatory framework or the story? Did customers really care how their meat was prepared as long as it was cheap, readily available, and tasty? Would technology be a boon or a curse?

None of these questions were any clearer to me at the end of the conference than they were at the beginning. I await the Good Food Institute’s conference in September with interest.

Beyond Resistance

Conservative ResistanceMartin Rowe

The recent decision by the USDA to remove animal welfare reports from its website (the agency argues that these can be obtained by Freedom of Information Act [FOIA] requests, which, notoriously, take a long time to process) is a further example of how those industries that exploit animals want to hide what they do from the American people. “Ag-gag” laws have sought to criminalize those who video or photograph what goes on in slaughterhouses or factory farms and efforts are currently underway on a federal level to override state-wide initiatives that improve animal welfare. In such circumstances, anyone coming to these pages for the first time might find the notion that America might be vegan not merely idealistic but delusional.

I’m neither surprised nor appalled by the government’s actions. Industry—whether it’s big tobacco, big oil, big pharma, or agribusiness—is going to do what it can to hold on to its privileged, subsidized, or otherwise governmentally  sanctioned position in the marketplace. It will restrict access to information; it will generate confusion among policy-makers and the public by funding studies that contradict an overwhelming consensus among scientists and thus making it a “debate” rather than an actionable item; and it will attempt to discredit those segments of society it considers a threat to its monopoly.

At the moment, it’s more my belief than a proven reality that this strategy will only  delay the inevitable. But I feel there’s  too much money to be made in alternatives,  the price of those alternatives is now so competitive, and the costs associated with shoring up fossil-fuel technology and agribusiness continuing to rise to keep things the same. The U.S. is no longer the only global economy that matters; green jobs around the world are growing at an enormous rate in comparison with either fossil-fuel or agribusiness; and the efforts (however manipulative and lacking in transparency) to disguise the inevitable collapse of the old-fashioned behemoths of corporate America will fail. Too many people are circling the bodies for them not to.

Bruce Friedrich of the Good Food Institute notes in his presentations about the future of cellular agriculture that one of the benefits of a technology where cultured meat is grown in fermenters is that there will be no need to hide how animals get raised and then turned into meat. No blood will need to be swabbed off the floors or viscera swept up; there’ll be no shrieking or flailing of animals’ limbs; no scalding tanks will depilate the pigs and no chickens will hang, flapping their wings uselessly, from hooks on conveyer belts; no electric prods will shock animals up the chute to be stunned by a bolt through the temple. None of this will be necessary to hide under the cover of food safety or anti-terrorism legislation; the citations of abuse won’t need to be hid because they won’t happen any more.

As that point nears, you can bet the animal agriculture industry will do countervailing things. It will continue to increase its investments in technologies that no longer raise or kill animals. At the same time, it will call cellular agriculture “unnatural” or “un-American.” Food “experts” will be rolled out to cast doubt on the safety of these products. They will lament that this “unproven” new technology threatens the livelihood of the American farmer (by which is always meant the rancher or dairyman rather than the grower of broccoli or kale). Chefs will ridicule the new meat as lacking the body and texture of “real” meat, even though the cellular meat will have exactly the same components and be an improvement on the processed dreck that makes its way into beef patties, chicken wings, and other forms of fast food, and which is how the vast majority of meat is eaten in the U.S. Urban hipsters will be encouraged to speak to their generation about how cool it is to raise a real animal and kill “it” rather than have everything manufactured by a fermenter, even though their artisanal beers grow in such a manner. And we will waste several years “debating” the merits of one versus the other before the safer, cleaner, ethically superior, more transparent, and ultimately cheaper form of food production takes over.

I am in favor of transparency and accountability, and want the USDA to be honest about the violations. I hope the courts force the government to retreat. But, for me, this decision to hide is a sign of weakness not strength; and the notion of a new vision for agriculture is not quite as delusional as it currently seems.

Technology and the Economics of Change

Origins & Ideas IconMartin Rowe

Technological innovation accompanied by market capitalization and efficient, mass-distribution systems can encourage very rapid changes within a society. The explosion of interest and investment in vegan products and cultured meat and dairy is a testament to how dynamic such a sector is. It’s certainly the case that some behaviors and industries that once appeared entrenched and which (it was thought) could only be ameliorated or regulated have been rendered obsolete and the social problems they raised solved because of the rapid adoption of new technology. A case in point is the automobile eliminating horse power in the early twentieth century. Mountains of ordure disappeared from city streets and general hygiene improved, through the development of a technology that was almost entirely unforeseen as a solution. Bruce Friedrich of the Good Food Institute talks about this in an interview in Vox magazine:

So in 1894 there were 175,000 horses in New York City. They were laying down 50,000 tons of manure per month. It was a mess: The streets were lined with rotting carcasses, full of manure and flies, traffic accidents from the horse-drawn carriages were constant—it was a nightmare.

In 1908, however, Henry Ford introduces the Model T, and by 1912 there are more cars than horses in the streets of New York City. And remember the ASPCA, the American Society for the Prevention of Cruelty to Animals? They were formed because of cruelty to horses. But it was technology rather than ethics that relegated horse-drawn carriages to tourist attractions.

So, naturally, a good part of what Vegan America will concentrate on are the opportunities (and disruptions) afforded by technological change and the efficiencies and speed of the market in taking innovation and making it widely available and cheaper. Just as the mayors of big cities in 1908 couldn’t imagine that within two decades the apparently insuperable problems of manure, stabling, removing dead horses from the streets, and so on would largely become irrelevant, so it’s simply impossible to know just what technologies will be developed, which ones will be adopted, and how either or both might transform social behaviors and expectations.

This inability to know the future is, of course, a fundamental flaw with all futurist endeavors, including the Vegan America Project. However, being woefully wrong, naïve, or skeptical doesn’t invalidate the Project’s speculative aims. It’s not unusual to read that inventors were inspired by speculative or fantasy fiction, or futurist ideas—just as I was by Ernest Callenbach’s Ecotopia. We hope that the Vegan America Project opens up a space within which innovators of all kinds will feel free to play with future possibilities.

The danger/concern that faces technological development is inherent in Friedrich’s second paragraph: technologists’ supreme confidence that their product will be used appropriately and efficiently. Ford’s motorcars could have not relied on the internal combustion engine’s reliance on fossil fuels, which, in turn, would have saved the world a whole load of different troubles with GHG emissions than horse’s manure. I would also contest Friedrich’s comment that assumes that the social pressures applied by animal welfare groups—and by extension efforts to change minds and laws and attitudes—don’t matter. I’m not sure we know for sure that social pressure doesn’t create an environment of awareness that something needs to change or inspire thinking that makes that change possible. It’s true that technological change might come about without the inventor’s awareness that something needed to be fixed; but a desire to fix a perceived wrong might exist among many other motivations—and that wrong might have been highlighted by the animal welfare group. This observation, therefore, brings me to the third driver of change: public policy and governmental leadership.